Get your skincare recommended when shoppers ask AI
Indaeo tracks what AI models say when shoppers describe their skin, and drafts every correction for your approval.
Hear how shoppers describe their skin to AI
A shopper tells AI what their skin reacts to before any product is named. Indaeo collects those questions from the places shoppers leave them and tracks the ones you can answer.
- fragrance free moisturiser for sensitive skinFocus14.2k a month
- face wash that does not leave skin tightReach6.3k a month
- moisturiser that does not sting after shavingReach2.1k a month
- moisturiser for skin that reacts to everythingReach1.8k a month
- cleanser for skin that goes red after washingReach1.5k a month
- moisturiser to use on retinol nightsFocus11.5k a month
- can i use vitamin c and niacinamide togetherReach9.8k a month
- does serum go on before or after moisturiserReach4.7k a month
- is fragrance free the same as unscentedFocus7.9k a month
- what do ceramides do in a moisturiserReach5.4k a month
- moisturiser without essential oilsReach1.6k a month
- moisturiser that does not pill under sunscreenFocus6.8k a month
- day cream that sits well under makeupReach3.9k a month
- cerave or cetaphil for dry sensitive skinFocus5.6k a month
- the ordinary or cerave moisturiserReach3.2k a month
Each tile is a topic, sized by the number of shopper questions found in it.
Find the sites AI reads before it names a moisturiser
The brands AI recommends are the ones a few magazines and ingredient databases already name. Indaeo lists each site its answers cite and tells you which of them name you.
Named first
In 915 answers to the tracked questions
- Ondris273%
- CeraVe31835%
- Cetaphil20422%
- The Ordinary17119%
- Other brands19521%
- AllurePublicationPublicationMoisturiser round-upsLeaves you out12%
- SephoraRetailerRetailerMoisturiser listingsLeaves you out10%
- INCIDecoderReferenceReferenceIngredient listsWrong fact9%
- RedditForumForumSkincare routine threadsLeaves you out8%
- Good HousekeepingPublicationPublicationLab-tested picksLeaves you out6%
- TikTokVideoVideoRoutine videosLeaves you out5%
- InfluensterReview siteReview siteShopper reviewsNames you4%
- ondris.comYour siteYour siteBarrier Cream product pageNames you2%
The ring counts the brand each answer names first. The list holds the sites those answers cite, the most cited first.
Start with what AI gets wrong about your products
A wrong answer about a formula reaches shoppers before you hear of it. Indaeo traces each one to the page that fed it and drafts the fix, starting with the mistake that is live.
- 1Placement agent
AI says your cleanser contains fragrance
It was removed in January. INCIDecoder still lists the 2025 formula, and two AI models repeat it.
INCIDecoderCorrectionDraft- To
- Listings team, INCIDecoder
- From
- Your mailbox
- Subject
- Updated ingredient list for Ondris Gentle Gel Cleanser
Your page for this cleanser shows the formula we stopped making in January.
The current ingredient list is below. The one change is that fragrance was removed.
Attached: the dated formula sheet from our formulator.
- 2Product agent
Your pages never say what a product layers with
341 shopper questions ask what works with what. The Barrier Cream page lists its ingredients and stops.
Barrier Cream / Product FAQDraftCan I use it on retinol nights?
Yes. Apply retinol first, let it dry, then smooth the cream over it.
Does it sit well under sunscreen?
Yes. Give it a minute to settle, then apply sunscreen as usual.
Answers taken from your formulator's usage notes - 3Content agent
No page of yours explains what goes on first
Asked 4.7k times a month. The answers cite Allure and a Reddit thread.
AllureRedditArticleDraftWhat goes on first: serum, moisturiser, then sunscreen
Answers 7 tracked questions
- 1Thinnest to thickest, and why it works
- 2Where retinol fits in the evening
- 3How long to wait between layers
- 4A four-product routine to start with
Written from your usage notes and ingredient lists
Write about skin in words your label supports
One sentence about treating a condition can turn a moisturiser into a product you have to defend. Indaeo drafts rules for the words your pages may use, you confirm them, and each draft is tested before you see it.
What it does for look and feel
ConfirmedDescribe what a product does for how skin looks and feels. Keep treating or curing a condition out of every draft.
Applies toProduct agentContent agentPlacement agent- In a draft
- A line promising to treat a skin condition
- After the check
- Leaves dry skin feeling comfortable. Fragrance-free.
Free-from words match the formula
ConfirmedSay fragrance-free or alcohol-free only when the current ingredient list agrees. Check the list on every draft.
Applies toProduct agentContent agent- In a draft
- A fragrance-free tag on a mist that lists parfum
- After the check
- Tag removed, and the mismatch raised as a finding.
Figures come from a report on file
ConfirmedQuote an SPF or a study result only from the report in Sources, and give its date.
Applies toProduct agentContent agentPlacement agent- In a draft
- A hydration figure with no study behind it
- After the check
- Figure held back until the study is added to Sources.
Tested-on wording needs the test
ConfirmedCall a product dermatologist-tested only when its test report is in Sources. Link the report from the page.
Applies toProduct agent- In a draft
- A serum described as approved by dermatologists
- After the check
- Dermatologist-tested, with the 2026 report linked.
Make your products the answer in
ChatGPT
Four short steps show whether your store is a fit.
- 1
An app shows you that AI recommends someone else, then leaves the fixing to you.
- 2
An agency takes the fixing away, and you are never sure it was really working.
- 3
Indaeo gives you the AI and the team.
- 4
If your store qualifies, it starts at once and you keep the final say.