Get your homeware recommended when shoppers ask AI
Indaeo shows which brands AI puts forward when someone kits out a kitchen, and brings you every fix for approval.
Listen in on what cooks ask AI about pans
Whoever buys a pan has already asked AI how to season one and whether it suits their hob. Indaeo collects those questions as cooks word them and tracks every one your pans can answer.
- how to season a carbon steel panFocus16.4k a month
- why is my carbon steel pan stickyReach6.2k a month
- how to get rust off a carbon steel panReach4.8k a month
- can you use soap on a carbon steel panReach3.3k a month
- do i need to season a pre seasoned panReach1.9k a month
- carbon steel vs cast iron skilletFocus13.7k a month
- carbon steel or stainless steel for searingReach5.6k a month
- what pans do restaurant kitchens useReach3.4k a month
- best frying pan without a non stick coatingFocus11.2k a month
- is carbon steel safe to cook withReach7.5k a month
- pans without pfas or teflonReach4.1k a month
- best pan for searing steak at homeFocus8.9k a month
- can you cook tomato sauce in carbon steelReach2.6k a month
- does carbon steel work on inductionFocus7.1k a month
- can a carbon steel pan go in the ovenReach2.8k a month
Each tile is a topic, sized by the number of shopper questions found in it.
Meet the test kitchens behind every pan AI names
Your pans are judged in test kitchens and cooks' threads long before a shopper reaches your site. Indaeo lays out each site the answers lean on and marks the ones that pass you over.
Named first
In 968 answers to the tracked questions
- Stannerby313%
- de Buyer29230%
- Made In24726%
- Lodge16317%
- Other brands23524%
- Serious EatsPublicationPublicationCarbon-steel pan testsLeaves you out14%
- RedditForumForumCarbon-steel pan threadsNames you11%
- Sur La TableRetailerRetailerFry pan listingsLeaves you out9%
- The KitchnPublicationPublicationInduction cookware guidesWrong fact8%
- YouTubeVideoVideoSeasoning videosLeaves you out7%
- Consumer ReportsReview siteReview siteFrying pan ratingsLeaves you out5%
- stannerby.comYour siteYour siteFry Pan product pageNames you2%
The ring counts the brand each answer names first. The list holds the sites those answers cite, the most cited first.
Correct the advice AI gives buyers of your pans
Your buyers get their first-use and care advice from AI before the box arrives, and much of it was written about someone else's pan. Indaeo checks those answers against your own notes, and three agents draft the fixes.
- 1Product agent
Buyers are told to scrub off a wax you never use
Seasoning and care holds 412 questions. Three AI models describe removing a factory wax, and your pans ship seasoned and bare.
Carbon-Steel Fry Pan / Product FAQDraftDo I need to scrub anything off first?
No. There is no wax to remove. Rinse the pan, dry it on the hob and start cooking.
Should I season it before the first cook?
It arrives seasoned. One thin coat of oil, heated until it smokes, deepens it.
Both answers come from your forge's first-use notes - 2Placement agent
AI says your pan won't work on induction
Hob and oven holds 142 questions. The Kitchn lists the Fry Pan for gas only, as your launch sheet did, and two AI models repeat it.
The KitchnCorrectionDraft- To
- Kitchen tools editor, The Kitchn
- From
- Your mailbox
- Subject
- A correction: the Stannerby Fry Pan works on induction
In your induction guide our Fry Pan appears as a pan for gas hobs only.
Our launch sheet never mentioned induction, so the gap is ours. The pan works on it.
Attached: this year's hob test sheet from our works.
- 3Content agent
Your seasoning page stops at the first coat
Sticky, rusty and soap questions are asked 14.3k times a month between them. The answers come from Reddit and YouTube.
RedditYouTubeArticleDraftSticky, blotchy or rusty: what your pan is telling you
Answers 6 tracked questions
- 1Sticky: too much oil, too little heat
- 2Blotchy: why an uneven pan still cooks
- 3Rust: scrub, dry and season once more
- 4Soap, and what else a pan forgives
Written from the care notes your forge already keeps
Describe your pans in words you can prove
A word like non-toxic reads well on a pan page and is hard to stand behind. Indaeo sets down the words your copy may use for safety and craft, you confirm each rule, and drafts are held to them.
Safety words name the material
ConfirmedSay what a pan is made of and that nothing is coated onto it. Leave out non-toxic, chemical-free and any other promise of safety.
Applies toProduct agentContent agentPlacement agent- In a draft
- A wok described as chemical-free
- After the check
- Plain carbon steel with a beech handle, and nothing coated on.
Sticking and rust are never ruled out
ConfirmedDescribe how the surface behaves once it is seasoned. Never promise that food will not stick or that a pan cannot rust.
Applies toProduct agentContent agent- In a draft
- A line promising eggs will never stick
- After the check
- Eggs release cleanly once the seasoning has built up.
Hand-finished, never hand-forged
ConfirmedOur pans are pressed by machine and finished by hand. Say hand-finished, and keep handmade and hand-forged out of every draft.
Applies toProduct agentContent agentPlacement agent- In a draft
- An email calling the range hand-forged
- After the check
- Pressed from one sheet of steel and finished by hand.
A kitchen is named with its consent
ConfirmedName a restaurant or a chef who cooks with our pans only when their written consent is in Sources.
Applies toContent agentPlacement agent- In a draft
- An article naming a restaurant with no consent on file
- After the check
- Restaurant left unnamed until its consent letter is in Sources.
Make your products the answer in
ChatGPT
Four short steps show whether your store is a fit.
- 1
An app shows you that AI recommends someone else, then leaves the fixing to you.
- 2
An agency takes the fixing away, and you are never sure it was really working.
- 3
Indaeo gives you the AI and the team.
- 4
If your store qualifies, it starts at once and you keep the final say.