Skip to content
indaeo — Indaeo home

Get your products recommended when pet owners ask AI

Indaeo checks what AI models tell pet owners about products like yours, and brings each draft to you for approval.

See what dog owners ask AI before they switch food

Someone changing their dog's food tells AI about the dog first: its age and what it refused last week. Indaeo finds those questions and follows the ones a recipe of yours can answer.

Shopper questions found1,294 in five topics
Fussy eaters394 questions30%
  • food for a dog that won't eat kibbleFocus13.8k a month
  • what to add to kibble for a picky dogReach6.4k a month
  • why does my dog sniff his food and walk awayReach3.7k a month
  • my dog got bored of his food what nextReach1.9k a month
  • dry food a small fussy dog will actually eatReach1.3k a month
Kinds of food322 questions25%
  • air dried vs freeze dried dog foodFocus9.6k a month
  • is air dried dog food rawReach5.1k a month
  • is air dried dog food better than kibbleReach2.8k a month
Who makes it251 questions19%
  • which dog food brands have never had a recallFocus8.3k a month
  • do small dog food brands use a vet nutritionistReach3.2k a month
  • is air dried dog food safe for puppiesReach2.4k a month
Feeding and switching188 questions15%
  • how to switch a dog from kibble to air driedFocus5.7k a month
  • can you mix air dried food with kibbleReach3.3k a month
Brand comparisons139 questions11%
  • ziwi peak or sundays for dogsFocus4.2k a month
  • air dried dog food like ziwi peakReach1.9k a month
FocusAsked of five AI models every dayReachIts variations, asked every week

Each tile is a topic, sized by the number of shopper questions found in it.

Find out who AI believes about dog food

AI answers a feeding question from vet-written pages and review sites you have never spoken to. Indaeo lists each one it cites for your questions, with the brands it names and what it says about you.

Named first

In 1,064 answers to the tracked questions

  • Brindlewick242%
  • ZIWI38036%
  • Sundays26225%
  • Redbarn14113%
  • Other brands25724%
Sites citedNames%Share of citations
  • PetMDReferenceReferenceVet-written feeding adviceLeaves you out13%
  • PetcoRetailerRetailerAir-dried food listingsLeaves you out11%
  • Dog Food AdvisorReview siteReview siteRatings by food typeWrong fact10%
  • DogsterPublicationPublicationFussy-eater food guidesLeaves you out8%
  • AKCPublicationPublicationFeeding advice articlesLeaves you out7%
  • RedditForumForumDog feeding threadsLeaves you out5%
  • TikTokVideoVideoTaste-test videosNames you4%
  • brindlewick.comYour siteYour siteBeef Recipe product pageNames you2%

The ring counts the brand each answer names first. The list holds the sites those answers cite, the most cited first.

Give AI reasons to vouch for your food

AI vouches for a dog food only when it can find the facts behind it. Indaeo finds the facts your pages leave out and hands each gap to the agent that can fill it.

  1. 1Content agent

    Your fussy-dog advice goes out one email at a time

    Fussy eaters is your largest topic, with 394 questions. Your helpdesk answers them daily; AI quotes Dogster.

    Dogster
    ArticleDraft

    My dog won't eat kibble: what to try before changing food

    Answers 7 tracked questions

    1. 1Rule out the vet questions first
    2. 2What a dog picks by: smell and texture
    3. 3Using a topper without making it a habit
    4. 4When changing the whole bowl makes sense
    Written from 212 helpdesk replies about fussy dogs
  2. 2Placement agent

    Your cooked food sits on a raw food list

    Dog Food Advisor files the Beef Recipe under raw. Three AI models pass on raw-handling advice with it.

    Dog Food Advisor
    CorrectionDraft
    To
    Reviews editor, Dog Food Advisor
    From
    Your mailbox
    Subject
    Your raw food list includes our cooked Beef Recipe

    Your guide to raw dog food has Brindlewick Beef Recipe among its entries.

    Each batch is heated through before it is air-dried, so the food is fully cooked.

    The process sheet and this month's lab record are attached for your reviewers.

  3. 3Product agent

    AI cannot say who formulates your recipes

    251 shopper questions ask who is behind a food. Your five recipe pages name a nutritionist nowhere.

    Beef Recipe / Product FAQDraft

    Who formulates this recipe?

    A board-certified veterinary nutritionist, who signs off every change to it.

    Has it ever been recalled?

    No. No Brindlewick recipe has been recalled since the first batch in 2019.

    From your recipe sign-offs and batch test log

Write about feeding and leave medicine to the vet

Dog owners ask whether a food will help an itch or a bad stomach, and a careless yes turns food into medicine. Indaeo writes down how such questions are answered, as rules you confirm, and holds each draft to them.

Context/Rules
  • Health questions go to the vet

    Confirmed

    Write about ingredients and feeding only. When a question is about an illness or a symptom, say to ask a vet and stop there.

    Applies toProduct agentContent agentPlacement agent
    In a draft
    A line promising help with a skin condition
    After the check
    Lamb is the only meat in this recipe. For skin trouble, ask your vet.
  • Complete means what the bag says

    Confirmed

    Call a recipe complete and balanced only for the life stage printed on its bag. Call a topper or a treat exactly that.

    Applies toProduct agentContent agent
    In a draft
    A treat pouch described as a full meal
    After the check
    A training treat. Feed it alongside a complete food.
  • Human-grade only where certified

    Confirmed

    Use human-grade only for recipes made start to finish in our certified kitchen. For the others, name the ingredient and its supplier.

    Applies toProduct agentPlacement agent
    In a draft
    A fish topper called human-grade throughout
    After the check
    Made with line-caught cod from the supplier named on the page.
  • The recall record carries a date

    Confirmed

    State our recall record as a fact, with the date it was last checked. Say nothing about what will happen in future.

    Applies toProduct agentContent agentPlacement agent
    In a draft
    A banner saying the food will never be recalled
    After the check
    No recalls since our first batch in 2019. Checked October 2026.

Make your products the answer in
ChatGPT

Four short steps show whether your store is a fit.

  1. 1

    An app shows you that AI recommends someone else, then leaves the fixing to you.

  2. 2

    An agency takes the fixing away, and you are never sure it was really working.

  3. 3

    Indaeo gives you the AI and the team.

  4. 4

    If your store qualifies, it starts at once and you keep the final say.

What happens after you apply

Step 1 of 4

See if you qualify