Get your outdoor gear recommended when shoppers ask AI
Indaeo traces each AI answer about your gear to the site behind it, and prepares the fix for your approval.
See the trips shoppers describe when they ask AI
Shoppers describe the trip before the gear: a week on a long trail, or a month abroad with one bottle. Indaeo finds those questions wherever they are asked and follows the ones that fit what you make.
- best water filter for thru hikingFocus10.3k a month
- water filter bottle for travel abroadReach6.2k a month
- water filter for a week in the backcountryReach3.8k a month
- best water filter for a group at campReach2.4k a month
- do i need a water filter for a day hikeReach1.6k a month
- do water filters remove virusesFocus8.9k a month
- does a filter remove giardiaReach4.3k a month
- filter or purifier for travel in asiaReach2.7k a month
- can a water filter freezeFocus7.4k a month
- how to backflush a squeeze filterReach3.1k a month
- how to store a water filter over winterReach1.3k a month
- squeeze or gravity filter for backpackingFocus5.6k a month
- are pump filters still worth carryingReach1.7k a month
- sawyer squeeze or katadyn befreeFocus6.8k a month
- lifestraw or sawyer for hikingReach2.9k a month
Each tile is a topic, sized by the number of shopper questions found in it.
Meet the testers and forums behind AI's gear advice
AI has never carried a filter up a trail, so it repeats the testers and forums that have. Indaeo shows which of them AI cites when shoppers ask about gear like yours, and which brands each one recommends.
Named first
In 864 answers to the tracked questions
- Thirlbeck314%
- Sawyer30235%
- Katadyn19623%
- LifeStraw14817%
- Other brands18722%
- OutdoorGearLabReview siteReview siteSide-by-side filter testsLeaves you out13%
- BackpackerPublicationPublicationWater treatment guideLeaves you out11%
- BackcountryRetailerRetailerWater filter listingsLeaves you out9%
- YouTubeVideoVideoFilter comparison videosLeaves you out8%
- The TrekPublicationPublicationThru-hiker gear surveysLeaves you out6%
- BackpackingLightForumForumGear forum threadsNames you5%
- CleverHikerReview siteReview siteBackpacking gear listsLeaves you out4%
- thirlbeck.comYour siteYour siteSqueeze Filter pageNames you2%
The ring counts the brand each answer names first. The list holds the sites those answers cite, the most cited first.
Write down what your gear does before AI guesses
What your gear can do is plain to you and missing from your pages, so AI fills the gap from a forum. Indaeo finds each gap and drafts the answer from your own lab report and care sheet.
- 1Product agent
Your pages skip the virus question
Shoppers ask whether filters remove viruses 8.9k times a month. Your Squeeze Filter page names bacteria and no more.
Squeeze Filter / Product FAQDraftDoes it remove viruses?
No. It removes bacteria and protozoa. Where viruses are a risk, use a purifier.
Can I use it with silty water?
Yes. Let the silt settle first, then backflush the filter after the trip.
Both answers come from your lab report and care sheet - 2Content agent
Shoppers ask about frost, and a forum answers
The question comes up 7.4k times a month. The Trek and a BackpackingLight thread supply every answer AI gives.
The TrekBackpackingLightArticleDraftCan a water filter freeze? How to tell, and what to do
Answers 6 tracked questions
- 1What ice does to hollow fibres
- 2The integrity check, step by step
- 3Keeping a filter warm overnight
- 4When to retire a frozen filter
Written from your care sheet and your lab's test notes - 3Placement agent
The Trek's hiker survey counts you under Other
AI quotes the survey for what thru-hikers carry. Its filter question names Sawyer, Katadyn and LifeStraw.
The TrekPitchDraft- To
- Survey editor, The Trek
- From
- Your mailbox
- Subject
- A filter to list in this year's thru-hiker survey
Your thru-hiker survey is where AI learns which water filters hikers carry.
Hikers wrote in the Thirlbeck Squeeze Filter last year. It was counted as Other.
Could it have its own line this year? Attached: the lab report and where it is sold.
Tell shoppers plainly what your gear can and cannot do
A shopper who reads purifier will trust a filter with water it was never built for. Indaeo sets down as rules what each product may be said to do, and reads every draft against the list you have confirmed.
Filter and purifier are two words
ConfirmedCall a product a filter unless it is made and tested to remove viruses. Keep purifier for the ones that are.
Applies toProduct agentContent agentPlacement agent- In a draft
- A draft calling the Squeeze Filter a purifier
- After the check
- A filter that removes bacteria and protozoa.
Name what it removes
ConfirmedName the kinds of organism a product removes. Broad words such as pure and safe stay out.
Applies toProduct agentContent agent- In a draft
- A promise that any water becomes safe to drink
- After the check
- Removes bacteria such as E. coli and protozoa such as giardia.
Never vouch for a water source
ConfirmedDescribe what a product does. Never tell a reader that a named river or a country's tap water is safe to drink.
Applies toContent agentPlacement agent- In a draft
- An article calling one country's tap water safe
- After the check
- What the filter removes, with a link to official travel advice.
Care steps follow the care sheet
ConfirmedGive care steps exactly as the care sheet words them, freezing included. If a step is missing, ask me.
Applies toProduct agentContent agent- In a draft
- A tip to thaw a frozen filter and carry on
- After the check
- Run the integrity check after any freeze, as the care sheet says.
Make your products the answer in
ChatGPT
Four short steps show whether your store is a fit.
- 1
An app shows you that AI recommends someone else, then leaves the fixing to you.
- 2
An agency takes the fixing away, and you are never sure it was really working.
- 3
Indaeo gives you the AI and the team.
- 4
If your store qualifies, it starts at once and you keep the final say.