The AEO Guide
Get your products into the answers AI gives shoppers
Six chapters on how AI models choose which brands to recommend, and what your store can do about it.
Know what to fix, and in what order
Advice about AI search comes in scattered pieces that often disagree. This guide puts the work in order, one step per chapter.
Chapter 1
Why AI names other brands instead of yours
How an answer about your category gets made, and a two-question test that shows whether your gap is on your own pages or on other sites.
Chapter 2
Find the questions your shoppers ask AI
About twenty questions your shoppers really typed, a first count of who AI names, and what your analytics can and cannot show.
Chapter 3
Decide what each product should be known for
Choose the few reasons each product should be named for, and the document that proves each one.
Chapter 4
Check what your store says about each product
Read every field and page against the sheet, and sort what you find into three lists.
Chapter 5
Rewrite your pages so AI can quote them
Each fact written as a plain sentence that stands on its own, in every field that carries it.
Chapter 6
Get other sites to say it, and keep it true
The outside pages that shape the answers, a correction an editor can check in a minute, and a routine that keeps it all true.
Make your products the answer in
ChatGPT
Four short steps show whether your store is a fit.
- 1
An app shows you that AI recommends someone else, then leaves the fixing to you.
- 2
An agency takes the fixing away, and you are never sure it was really working.
- 3
Indaeo gives you the AI and the team.
- 4
If your store qualifies, it starts at once and you keep the final say.