Rewrite your pages so AI can quote them

A product description is usually written to be read from the top by someone who already likes the product. An AI model answering a shopper uses it in pieces. When someone asks ChatGPT, Gemini, Perplexity, Claude or Google’s AI Overviews what to buy, the answer can carry a single sentence lifted from your page, and a sentence that leans on the one before it says very little once it stands alone.

So write each fact about a product as a plain sentence of its own, in the words your shoppers use and from the document that proves it. Then put that fact in every field of the product where someone would look for it. None of this needs a special style, and the page gets easier for people to read as well.

The examples follow Tarrowby, a made-up store that sells travel bags. The other brands and websites are real, and what they are shown saying is invented. The product is the Overnighter 30, a backpack for work trips of one to three nights.

The order of the work comes from chapter 4, where you read every product against its sheet, the one-page note from chapter 3 that says what the product should be known for and which document proves each reason. That left you with three lists. Fix first holds the places where your own pages disagree. Add holds true facts that are missing from the text. Keep holds what is already right.

Do you need to write differently for AI?

You don’t need a special style. Google’s guide to its AI search features (opens in a new tab) says you don’t need to write in a specific way for them, and that there is no need to break a page into tiny pieces for AI to understand it. Its advice is to make pages for your audience. It adds that its systems understand synonyms, so there is no point squeezing every wording a shopper might use into one page.

Microsoft describes what its own AI model does with a page (opens in a new tab). Copilot splits the page into pieces and can lift a single line from it into an answer. So Microsoft recommends sentences that still make sense when pulled out of context, and warns that packing several claims into one line makes the meaning harder to follow, for AI models and for readers alike.

Both point the same way. A sentence that still makes sense when it is lifted out of the page is also the one a shopper skimming on a phone understands, so writing it is plain writing for people, which is what Google asks for.

What does a sentence that can be quoted look like?

It says what it is about, it carries one fact, and it uses the words your shoppers use. Fig. 1 sets the Overnighter 30’s old description beside a rewrite.

The old description was written by someone who loves the bag, for someone reading every word. Lift any sentence out of it and it says almost nothing, because this one, it and the last version all point at something the sentence does not contain. Four habits did the work in the rewrite.

• The first sentence says what the product is and who it is for.
• Each fact gets a sentence of its own.
• Words like it, this one and ours are replaced with what they mean. When a sentence is about the whole bag, that means the product’s name. When it is about one part, such as the laptop sleeve, the name of the part is enough.
• The words are your shoppers’. Tarrowby’s design spec says stowable harness, while the shoppers in chapter 2 asked whether the straps can be tucked away. A shopper skimming the page looks for their own words, so the page says the straps tuck away.

The same habits work in any category. A tent described as roomy tells a shopper less than a tent with room inside for two people and both their packs.

Your voice stays, because it lives in how each fact is told. Cut only the sentences that carry no fact, and keep the turns of phrase that sound like you. The rewrite in Fig. 1 still promises that your laptop comes out at security without unpacking a thing.

Where should shoppers’ questions go?

Put them on the product page, each with a short answer that makes sense on its own. Microsoft says (opens in a new tab) a direct question with a clear answer matches the way people search, and that its AI model can often lift the pair word for word.

Start with the questions you collected in chapter 2. Two of Tarrowby’s came from its own shoppers, one by email and one in a review. On the Overnighter 30’s page they read like this.

• Can the straps be tucked away? Yes. Since the 2025 version, both shoulder straps on the Overnighter 30 tuck away behind the back panel.
• Does it open flat, or is it a top loader? The Overnighter 30 opens flat like a suitcase.

Use the shoppers’ wording in the answers too. A store may sell a cast-iron pan as pre-seasoned while its shoppers keep asking whether they have to season it first. The answer belongs on the page in their words, saying the pan arrives seasoned and is ready to cook with.

If you use Shopify’s Knowledge Base app, you may already have written answers like these. Shopify says (opens in a new tab) the app’s answers are a source for AI shopping tools and are not shown on your storefront. A shopper on your page never sees them, and neither does an AI model that reads the page. Put the same answers on the product page as well, where both can read them.

Write the questions and answers out as text on the page, and leave them open. Microsoft warns (opens in a new tab) that AI models may not read answers hidden in tabs or in menus that fold away.

Which fields should carry each fact?

Each fact belongs in every field where a reader would look for it, worded for that field’s job and saying the same thing everywhere. A field is one of the boxes in your Shopify admin that describe a product, and chapter 4 listed them. A fact written only into the description is in one of them.

Each field does a different job, so the wording changes. Alt text describes a photo for a shopper who cannot see it. The search description is the short preview under a search result, part of what Shopify calls the search engine listing. A features metafield, one of the extra fields a theme or an app adds to a product, holds a short line in a box on the page.

Before you publish, check that every field states the same fact. Chapter 4 showed that an AI model reading two of your pages that disagree has to pick one of them. Microsoft adds (opens in a new tab) that a page whose title, main heading and description agree is easier for AI models to find and to trust.

Keep the fact in text. A fact added to a banner image, or to a tab that an app loads after the page, is back where chapter 1 found it, out of reach of some AI models.

How do you keep the next rewrite consistent?

Write one instruction for each field and keep it where the next writer will find it. Fields are rewritten every time a product changes, often by whoever has a free hour, and each new version moves a little further from the last. A field instruction is a short note that says what the field is for and which document it draws on, the format it takes, and one example that is right.

Tarrowby’s instruction for image alt text has three lines.

• Describe what the photo shows for a shopper who cannot see it, and name the fact the photo proves. Take the fact from the 2025 design spec.
• Write one plain sentence that starts with the product’s name.
• Follow this example. Overnighter 30 with its shoulder straps tucked away behind the back panel.

With an instruction beside every field, whoever writes next, whether a new hire or an app, produces a field that matches the one before it.

What should stay off the page?

Your rules apply to every field. They are the plain list you wrote in chapter 3 of what is never said about your products. On Tarrowby’s sheet, the most comfortable work backpack has no document behind it, so the phrase stays out of the description, and out of the search description and the alt text as well. Short fields get written quickly, and that is where an unproven superlative slips in.

The same goes for a comparison with a named competitor that you cannot prove. When two of your documents say different things, the one you ranked first in chapter 3 decides what the field says.

In what order should you work?

Work down chapter 4’s lists in order, and save everything before you change it.

1. Save the old text of every field. Shopify’s product export (opens in a new tab) puts each product’s description, image alt text, search listing and metafields into one spreadsheet. Copy by hand anything it leaves out, such as collection descriptions or answers kept in an app.
2. Settle everything on the fix first list, writing from the document you ranked first.
3. Move facts out of pictures and late-loading tabs into the text of the page.
4. Write each fact on the add list into every field that should carry it, starting with the facts chapter 2’s questions ask about most often.
5. Leave the keep list alone, and note the date you last checked it.

For Tarrowby, the first change is the FAQ line that still says the harness is fixed and cannot be removed, which becomes the answer about straps that tuck away. Next comes the laptop zip. Until now it appeared only in a photo, and it goes into the description, the FAQ and the alt text.

Every product change means another round of rewriting, and each round drifts a little from the last. Indaeo AI keeps an instruction for every field. Its Product agent drafts each field from that instruction for you to approve, and keeps every earlier version so any of them can be brought back.

Your own pages now say what each sheet says. What other sites say about your products, and what to do when a product changes, are the subject of chapter 6.